TM Schwarz is in the top 3 brands in terms of recognition among brands of sports nutrition, with the richest sales history (since 2016). The task was to rebrand the packaging while maintaining brand awareness.
The previous product design did not contain a taste zone, was aimed at a male audience and looked outdated. Based on the analysis of the target audience, it was revealed that the product is more often bought by women aged 18-35, based on this, it was decided to make the packaging more modern and attractive to the target audience.