ROLIPOLI
Oatmeal package design
Team
Art director, designer
Services
Package design
Story
The idea of the brand - "RoliPoli" sounds like the English name for a tumbler toy that always rises after a fall. Bright packaging colors and funny retro illustrations are perfect for anyone who wants to focus on the positive things in his life. The main idea of the product line is the balance between billion things that happen in your life. There are always ups and downs, you can be in a good mood or sad, but the main thing we have to remember is that life always getting back to normal.
| ROLIPOLI While designing, our main goal was to reflect the values and the mood of the brand. We challenged ourselves to illustrate the rich diversity of the production meanwhile keeping it simple yet catchy. The consumer group is targeted at young consumers aged 18-35, who are pursuing freshness in FMCG, looking forward to a different brand consumption experience from the past, and prefer brands that are small in size and fast in launching new products. They look forward to products that will bring them freshness and fun. |
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