SUPERCOFFEE
Branding for coffee shop
  • Team
    Art director, designer
  • Services
    Logo, identity, brandbook
Story
More than just a coffee shop, SuperCoffee is a lifestyle choice for those who value health and simplicity.
Our focus is on clean, natural ingredients — no trans fats, no unnecessary additives.
Each beverage and meal is carefully crafted to support your personal goals, whether you’re a professional athlete or just aiming for everyday wellness.
Enjoy our offerings in-store, grab them to go, or subscribe for convenient delivery right to your door.

SuperCoffee — fueling your day with pure energy and balance.

SUPER COFFEE
While designing SuperCoffee’s brand, our main goal was to capture the essence and energy of a modern, health-focused coffee experience. We aimed to showcase the richness and quality of our coffee and menu offerings while keeping the design clean, inviting, and memorable.
Our target audience is young adults aged 18-35 who seek freshness and innovation in their daily routines. They want more than just coffee — they crave a brand that feels agile, approachable, and constantly evolving with new products and flavors.
These consumers value convenience, authenticity, and a sense of fun — looking for a coffee experience that energizes their lifestyle and breaks away from the ordinary.
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