In designing Kultura brand, our main goal was to capture the spirit of Russian cuisine in the contemporary setting of Streshnevo Park. We aimed to highlight the richness of flavors and depth of traditions while maintaining a modern, inviting visual style. Our target audience is active city dwellers aged 25-45 who value authenticity, natural quality, and seek fresh experiences with classic cuisine in a cozy environment. They appreciate genuine taste and comfort, along with easy access to their favorite dishes in-restaurant, takeaway, or delivery. Kultura offers a modern perspective on tradition that breathes and thrives with the city.